Montana Credit Union

Not only did we help Montana Credit Union redesign their website — we helped them rebrand. Every decision was made with their target audience in mind: young families that are active on the weekends. So a designer and I collaborated on a site that showcases their outdoorsy persona — including the voice I crafted of a wise mentor that guides the user along the path of their financial journey. I also restructured their sitemap for optimal UX and injected some branding into the navigational links. The client loved the final result.

The Local Credit Union

My mom grew up in Detroit — so I leapt at the opportunity to work with a credit union that serves primarily trade workers and their families there. The Local wanted a distinct blue collar voice that was at once edgy, humorous and helpful. They were pleased with the final result — the voice I crafted and their striking website that speaks directly to the worker making a good life for themselves and their family.

State Employees Credit Union

SECU had very specific brand guidelines for their new website — and it had to feel truly local. This was an interesting challenge, because I was not yet living in New Mexico and had only visited my parents there a handful of times. Armed with only these visits, my love for NM, and a little research, I delivered content that shined with the beauty, charm and flavor of this unique location (where I now live!). The project was completed in 2016, and the client still maintains a lot of the original I copy I wrote to this day.

The Preservation Project

A friend launched a record label and needed branded copy for the first releases — all of which sold out within days.

Slackers Brewing Co.

Slackers was a stretch for me as it was an industry I hadn't worked in before (craft brewing), and I was assisting with both copy and website user experience. After delivering a UX assessment, the owners of Slackers made significant improvements to the usability (and readability) of their site. Next was refining their brand and writing copy that shined. I helped them identify their unique selling proposition (being a family-friendly brewery), and delivered copy that focused on the warmth and inclusivity they wanted to get across — including an About Us section that feels like them.

Kasasa®

In my 8 years as a copywriter for Kasasa, I've had the opportunity to write marketing collateral of all kinds for a fast-growing financial services brand that's going for the big-time. Here I showcase a mailer for the "What's Kasasa?" campaign, as well as an email I wrote some years back. The copy seen here has been used and re-used on multiple marketing pieces since about 2016 or so. Another challenge here was co-branding — ensuring both the Kasasa brand and the brand of the financial institution came through.

Press Materials for Bands

One of my first loves is music — so it wasn't hard for me to say "yes" when friends in both Austin and Los Angeles asked me to write press materials for their bands. As I did my homework, I felt that the band bios I read could have been better — meaning that they could have a little more flavor and art to them (after all, we wanted people to read them — hopefully resulting in better opportunities for the band). So I took the angle of a journalist doing a kind of Rolling Stone profile for the bands I worked with. In each case, the stakeholders were very pleased with what I delivered.